Growing evidence suggests that employees’ perceptions of their employer’s corporate social responsibility (CSR) relate positively to employee work engagement. This is an important connection given the impact of work engagement on both employee health and organizational productivity, as well as the importance of CSR for society.
Being a socially responsible company can bolster a company’s image and build its brand. Social responsibility empowers employees to leverage the corporate resources at their disposal to do good. Formal corporate social responsibility programs can boost employee morale and lead to greater productivity in the workforce.
With the growing demand for business in making a meaningful contribution to the internal and outside world, organizations now view Corporate Social Responsibility (CSR) as a tool to enhance employee engagement.
Here are 7 ways you can engage your employees in CSR
1. Start Simple.
You don’t have to have an extensive, complicated CSR program to engage your employees. It could be donations for a cause, volunteering at your local charity or simply coming together as a team to contribute to a cause your team feels strongly for. At Palate Sensations, our Bake for a Cause Program encourages your team to bake cookies or cupcakes with notes of encouragement for their favourite charity or to The Food Bank.You don’t have to have an extensive, complicated CSR program to engage your employees. It could be donations for a cause, volunteering at your local charity or simply coming together as a team to contribute to a cause your team feels strongly for. At Palate Sensations, our Bake for a Cause Program encourages your team to bake cookies or cupcakes with notes of encouragement for their favourite charity or to The Food Bank.
2. Use surveys to help choose partnerships.
The best way to kickstart a CSR program would be to reach out to your employees and find out what cause(s) they feel strongly for and then decide on the right partnerships for your CSR programs.
3. Foster (team and paid) volunteering.
It could just be a few hours on the weekends volunteering to clean up the beach or a pantry fund raising event in your company to raise funds or collect pre-loved goods for donations. Getting your employees involved in the planning and execution stage as well as fostering a giving spirit improves engagement and staff morale.
4. Lead by example.
Top management could lead by examples by being the first to donate funds or resources; and thus encouraging the rest to do so. Employees who know that the company value their efforts will put in more engagements to do so.
5. Keep employees informed.
Internal communications on past and upcoming CSR initiatives should be communicated effectively and efficiently to encourage participation.
6. Recognize your champions.
There will always be resident champions in your company who feel strongly for certain causes be it environmental protection, or offering support to the homeless. It is important for the company to recognise these champions and work with them to promote and push the CSR initiatives to the rest of the company.
CSR demonstrates that you’re a business that takes an interest in wider social issues, rather than just those that impact your profit margins, which will attract customers and employees who share the same values.
Palate Sensations Team Building’s Bake for a Cause is a good start to engage your employees; whether its for a team of 4 or an organisation of 40. Find out more on www.palateteambuilding.com